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How VJ STUDIO helped «Royal Hit» develop a new e-commerce web site that became an integral part of the sales and marketing process by putting
the customer first.
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About
Royal Hit is a prestigious club that profiles stylish living from luxury shopping experience and exclusive gifts to latest fashions and
exotic travel destinations.
Challenge
Royal Hit engaged VJ STUDIO to build a web site that can represent the brand and style of a prestigious club on the Internet, expand
their sales and improve brand recognition. Royal Hit marketing department was looking for a one-stop resource that would provide information, build relationships
with customers and motivate transaction for individual consumers as well as businesses. More importantly, they wanted the site to feature a unique experience only
a prestigious club could deliver. Royal Hit wanted to accelerate the adoption of its services and solicit feedback from consumers. The new web site had to speak
to a wide range of users, support Royal Hit brand presence across multiple channels and allow for quick and easy merchandising updates.
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Solutions
The first priority was to make the Royal Hit shopping experience easier and more intuitive for customers. Key features and services were placed
frequently and consistently throughout the site in order to drive users toward purchase. Unique and user-friendly interface was designed to represent Royal Hit brand
online and make shopping process more enjoyable. Royal Hit customer can shop in many ways: by a distinct look, a specific brand or an individual item. The site is
driven by a content management system that allows for contributions from widely dispersed editors. We introduced an article section to provide members with valuable
information about products and exclusive offers that can be purchased on Royal Hit web site.
Results
As a result of the e-commerce strategy engagement and subsequent site redesigns, Royal Hit is staying ahead of their competition by meeting
their customers’ shopping needs — no matter which channels they shop. More than 1000 new club members were recruited through a new web site in just one month,
making Royal Hit a leader in their industry. 58% awareness. 27,000 unique visitors to web site.
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