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How VJ STUDIO Content Management System (CMS) enabled Unitex to maintain their corporate web site and save time, money and resources on
content management process.
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About
Unitex is a leading worldwide marketing and public relations firm focused on long-term brand building campaigns for fortune 1000 companies.
Challenge
Unitex Marketing team relied on their IT department to update content on their corporate web site. As the company’s web site expanded and the amount of content increased,
keeping track of content accuracy and ownership became very difficult.
Prior to implementing VJ STUDIO Content Management System (CMS) the company’s complex web site structure had nearly 700 pages and a fixed number of site sections and levels.
The single workflow for content approval was sometimes unnecessary and time consuming.
Unitex wanted to reduce the level of IT support required to provide timely and accurate information on their web site and to find a simple and flexible solution that would
give businesses more efficiency to manage the web site’s content.
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Solutions
VJ STUDIO was selected because of its flexibility and capability to develop a custom solution that answers all technical and usability requirements.
VJ STUDIO Content Management System (CMS) effectively enabled Unitex to quickly and efficiently manage content of an entire web site, using intuitive
tools and working with simple and user-friendly interface. People who create content now can keep a web site as timely and agile as the company’s business
strategy, without taxing the IT team.
VJ STUDIO helped Unitex to simplify the creation and publication of content for the company’s corporate web site and combine it’s different processes for
updating content across the company. We also enabled the IT department to concentrate on much higher level projects.
Results
More control has been given back to Unitex’s content creators in their Marketing department so that the site can be updated quickly.
Business users are no longer reliant on Unitex IT department for routine content maintenance.
Turnaround time for changing and approving content has dramatically decreased, leading to accurate and timely access to information by Unitex’s web site visitors.
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